Pioneer opened its first U.S. store in South Coast Plaza, and it's worth a look around. You'll find cutting-edge electronics from Pioneer and Pioneer Elite that were recently just available in Japan.

Exclusive products include Pure Malt Speakers made from recycled whiskey barrels, home entertainment furniture with built-in speakers, color plasma frames to match different decors, and even high-quality speakers for the shower or bathtub.

And this store will serve as testing ground for future Pioneer products. They'll give you a first peek at the latest technology and the Pioneer people say they'll pay close attention to customer feedback.

Audiophiles and entertainment connoisseurs can find custom high-definition home theaters, designed and installed from Pioneer. Expect a knowledgeable sales staff that can assist with questions about products and answer almost any inquiry, no matter how complex.

Throughout the 3,200-square-foot store, Pioneer designed several model spaces so you can get an idea of what you'll need based on the size of your room at home. Options include everyday TV watching or a serious home entertainment experience for sports or movies.

Open 10 a.m. to 9 p.m. Monday to Friday; 10 a.m. to 8 p.m. Saturday; 11 a.m. to 6:30 p.m. Sunday. Level 1, near Saks Fifth Avenue at South Coast Plaza in Costa Mesa. 714.540-8500.

www.pioneerelectronics.com

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