Fashion insiders can scoop up the latest niche brands at Mauve's new store on the Balboa Peninsula in Newport.

And it is offering Greer's OC subscribers 20% off in store (just print out this page), and online orders use "greersoc" code through April.

The tiny unassuming showroom of mostly men's apparel and unisex shoes from Sweden carries up and coming designers from Australia, Iceland, Canada and even that exotic city, Long Beach.

Mauve is a collaboration of Joshua Ritchie and Stephen Trayner who seek out indie brands like Saint Augustine Academy's tailored vests with tails, trousers, jeans, tee's with suspenders; Good Society's organic and fair-traded denim for men and women ($100) and tee's. This incredible ideology brand gives 20% of its proceeds to building orphanages in India, planting trees and building wells.

And choose from Academi's men's salvage denim ($80), and Ondo jeans for men and women.

Unisex shoes include Sneaky Steve sneakers in crazy colors ($80 to $100); and Gram, refined denim and canvas shoes, as well as classic round-toe styles that are all the rage in Europe.

Open 10 p.m. to 6:30 p.m. Monday through Saturday; 11 a.m. to 6 p.m. Sunday.
507 East Balboa No. 5 in Newport Beach. 949.675.3191.

www.mauveonline.com

http://www.greersoc.com/oc-deals/

Check out the new OC Deals offered through April. Save on a Zen Water Experience at Skin Deep Spa; beauty supplies at Beauty Source; home accessories at Fleur de Lys; designer bikinis at Chi Mai and more.

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