Greer's OC

What to expect at a re-purposed shipyard in Westside Costa Mesa? Dakota Collective is a new pop-up concept that promotes art, fashion, music and more. Tonight a huge blowout event will mark its launch with free Kogi Korean tacos from 6 to 8 p.m.; Morgan Collett Dj’s from 8 to 10 p.m.; Posso the DJ live set from 10 p.m. to midnight and a full open bar. Dakota Collective is a multi-brand lifestyle store for men and women, music and events space, café and coffee bar. Choose from hard-to-find apparel brands, limited-run collections and unique vintage pieces.

Mainstay labels will include BB Dakota and Jack, Cheap Monday, Corpus, and Jen Kao. A 20-foot tugboat serves as a quirky display. There are seating areas, a library full of rare art and photography books, a coffee bar, and a gourmet food truck outside during business hours. An outdoor seating in a lush garden setting will be available for the lunch crowd. Attached to the store is a music venue/gallery space where music events, art shows, readings, and fashion shows will be held a few times per month. Open through the second week in January 2010. 1640 Pomona Ave. in Costa Mesa. RSVP to .(JavaScript must be enabled to view this email address).

Eyeing Something Miraculous

If you’re sick and tired of wearing different glasses for reading, etc. Maybe you should check out this new technology. TruFocals is a new invention in eyewear that offers infinite variable focuses in a single frame. The on-demand, user-adjustable lens should replace the hassle of multiple glasses for every vision need. And you can see for yourself how TruFocals work Saturday from 11 a.m. to 2 p.m. at Custom Eyes Optometry in Costa Mesa. At the event, enter to win a pair of TruFocals. TruFocals are scratch-resistant and anti-reflective, contain anti-smudge coatings; and offer protection from harmful UVA and UVB rays. 1835 Newport Blvd., Suite A-111, Costa Mesa, CA 92627. 949.646.4949.