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Urban Plates—the chef-driven restaurant brand offering made-from-scratch meals using ethically sourced ingredients—implements a new service model that bridges the gap between fast casual and full-service restaurants, with Coronavirus safety at the forefront. With initial plans to roll out the service mid-to-late 2021, Urban Plates expedited the launch due to the pandemic, as the new model allows for safer, streamlined guest experience, and contact-reduced ordering without sacrificing service. The new service model works seamlessly with Urban Plates newly launched app, available on IOS and Android devices, giving guests a variety of ways to order, and even skip the line.

How it works: Upon arrival at the restaurant for dine-in, guests can sit at a sanitized table of their choice (indoor or outdoor) and use the Urban Plates app to order and pay for their meal. The app is linked to its respective table and tells the Urban Plates’ team where the guest(s) are seated in the restaurant, so they know where to deliver the food when ready. The new service allows guests to order and pay for their meal via the app and remain seated at their table where their food will be delivered by an Urban Plates team member. 

While the restaurant will still take orders in-person, Urban Plates encourages guests to use the app, for ordering dine-in, takeout, and delivery. Committed to its “something for everyone” ethos, Urban Plates’ app also allows guests to sort the menu by dietary preference and/or dietary restrictions, allowing guests to easily toggle between common dietary preferences, such as keto or paleo, as well as eliminate menu items with common allergens, such as nuts, gluten, soy, and beyond.

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