Fashion
Wear to Where: M O T H E R
08.03.11
It’s hard to imagine, given the incredibly over saturated designer denim market, two people thinking, “Hey! The world really needs more jeans.”
But Tim Kaeding and Lela Tillem of Mother Denim thought otherwise: “It’s been a while since any brand has stepped up and made a real difference in the market — judging from the reaction of our buyers, it’s only solidified our feelings.” And yes, their jeans actually are different. For one thing, they’re softer than any I've ever touched in the $150-$200 price range, and that’s not even counting their twill which comes in some sort of cotton equivalent to cashmere. Tim says, “We developed our twill with the same techniques we used to develop our denim, so that it would have the same characteristics, like incredible softness and rich colors.”
They’re also pushing flares and bell-bottoms instead of the usual how-skinny-can-you-go pant — even their skinny cut is called “The Skinny, Not Skinny” for its semi-slouchy bottom and flattering, but not skin tight fit.
As for the name, one of the designers hails from Seven for All Man Kind, and the other from Citizens of Humanity.
Each of those brand names, including Mother, appeal to everyone and sound entirely inclusive (to counteract the exclusive effects of $250 jeans no doubt), but Kaeding and Tillem just say, “‘Mother’ is a bad ass word.”
Where to Buy | Westerly and Laguna Supply
Leslie Christen writes "Wear to Where" for pacific-creative.digital each week. She is the owner of Leslie Christen | LifeStyling a business that does personal shopping, fashion styling, closet edits and organization. For tips on What to Wear and Where to Buy view her website at www.LeslieChristen.com and contact her at Style@LeslieChristen.com.
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